Recyrcle.
A green start-up endeavouring to incorporate the process of local recycling into our daily routine with an app, and bring the idea of turning waste into products a reality, with research into 3D printing.
I worked with Recyrcle to build upon the strength of their brand and mission; designing a unique circular economy diagram, visualising persona data and designing the UX and UI of the ‘Collectors App’.
Project Overview
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Tools Used
Adobe Creative Suite
Slack
Pen and Paper
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Skills Used
Remote Collaboration
Presentation to stakeholders
Story Telling
Graphic Design
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Key Outcomes
Start-Up brand guidelines
Persona development and key user learnings
Highly visual communication of a ‘story’ or user flow
App UI design within struct parameters of existing app creation
In the beginning of our collaboration, I created the company’s first brand style guide. I aimed to keep the document clean, digestible and open to development as Recyrcle is a start-up with plenty of growth to come.
Personas
I researched and communicated the clients desired customer base, outlining the user’s interests and back-story to provide an insight in to the potential response to the product and overall concept. (Personas below).
UX/UI Design.
I designed and visualised the app that the rubbish collectors, a key part of the circular system, would use on their collection bike route. I took was guided by the look and feel of my brand guidelines and the user app, but I made tweaks where appropriate, like increasing the size of the buttons on the bottom bar for accessibility when riding a bike or wearing gloves and extra layers.
